Direct marketing code of practice Draft code for consultation

Information Commissioner s Office Direct marketing code of practice Draft code for consultation Direct marketing code Contents Contents Foreword ..2 About this Does the code apply to us? .. 13 Planning your marketing : DP by 24 Generating leads and collecting contact details .. 46 Profiling and data enrichment .. 56 Sending Direct marketing messages .. 65 Online advertising and new 85 Selling or sharing 99 Individual 105 Exemptions .. 116 Enforcement of this code .. 119 Annex A: 122 Draft Direct marketing code of practice Version for public consultation 20200108 1 Direct marketing code Foreword Foreword A foreword by Information Commissioner Elizabeth Denham will be included in the final version of the code .

How do we use this code? Direct marketing code About this code . About thiscode. At a glance . This is a statutory code of practice prepared under section 122 of the Data Protection Act 2018. It provides practical guidance for those conducting direct marketing or operating within the broader direct marketing ecosystem.

Loading..

Tags:

  Code, Practices, Direct, Marketing, Direct marketing, Direct marketing code

Information

Related search queries