Focus Groups as Qualitative Research
Focus Groups asQualitative ResearchPLANNING AND RESEARCHDESIGN FOR Focus GROUPSContributors: David L. MorganPrint Pub. Date: 1997Online Pub. Date:Print ISBN: 9780761903437Online ISBN: 9781412984287DOI: pages: 32-46This PDF has been generated from SAGE Research Methods. Please note that thepagination of the online version will vary from the pagination of the print 2013SAGE Research MethodsPage 2 of 18Focus Groups as Qualitative Research : PLANNINGAND Research DESIGN FOR Focus AND Research DESIGNFOR Focus GROUPSThis chapter addresses the planning that must be done prior to doing Focus it and the next chapter on how to conduct and analyze Focus Groups will havemore emphasis on technical procedures. Such practicalities are an important aspectof any Research technique, and Focus Groups do not differ greatly from other qualitativemethods of data collection in this regard. In particular, the framework for the next twochapters is based on Kirk and Miller's (1986) general description of the four phases ofqualitative Research : planning, observation, analysis, and these four phases in the life of a Research project, this presentation will devote oneentire chapter to the planning phase.
of any research technique, and focus groups do not differ greatly from other qualitative methods of data collection in this regard. In particular, the framework for the next two chapters is based on Kirk and Miller's (1986) general description of the four phases of
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