PREDICTIVE BUSINESS ANALYTICS
PREDICTIVEBUSINESSANALYTICSLAWRENCE MAISELGARY COKINSForward Looking Measures to Improve BUSINESS PerformanceixContentsPreface xvPart One Why ........................................ ............................ 1Chapter 1 Why ANALYTICS Will Be the Next Competitive Edge 3Analytics: Just a Skill, or a Profession? 4Business intelligence versus ANALYTICS versus Decisions 5How Do Executives and Managers Mature in Applying Accepted Methods? 6Fill in the Blanks: Which X Is Most Likely to Y? 6Predictive BUSINESS ANALYTICS and Decision Management 7Predictive BUSINESS ANALYTICS : The Next New Wave 9Game-Changer Wave: Automated Decision-Based Management 10Preconception Bias 11Analysts Imagination Sparks Creativity and Produces Confi dence 12Being Wrong versus Being Confused 12Ambiguity and Uncertainty Are Your Friends 14Do the Important Stuff First PREDICTIVE BUSINESS ANALYTICS 16What If.
CHAPTER 9 Integration of Business Intelligence, Business Analytics, and Enterprise Performance ... Predictive business analytics leverages data within
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