Transcription of PREDICTIVE BUSINESS ANALYTICS
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PREDICTIVE BUSINESS ANALYTICS
PREDICTIVEBUSINESSANALYTICSLAWRENCE MAISELGARY COKINSF orward Looking Measures to Improve BUSINESS PerformanceixContentsPreface xvPart One Why .. 1 Chapter 1 Why ANALYTICS Will Be the Next Competitive Edge 3 ANALYTICS : Just a Skill, or a Profession? 4 BUSINESS intelligence versus ANALYTICS versus Decisions 5 How Do Executives and Managers Mature in Applying Accepted Methods? 6 Fill in the Blanks: Which X Is Most Likely to Y? 6 PREDICTIVE BUSINESS ANALYTICS and Decision Management 7 PREDICTIVE BUSINESS ANALYTICS : The Next New Wave 9 Game-Changer Wave: Automated Decision-Based Management 10 Preconception Bias 11 Analysts Imagination Sparks Creativity and Produces Confi dence 12 Being Wrong versus Being Confused 12 Ambiguity and Uncertainty Are Your Friends 14Do the Important Stuff First PREDICTIVE BUSINESS ANALYTICS 16 What If.
CHAPTER 9 Integration of Business Intelligence, Business Analytics, and Enterprise Performance ... Predictive business analytics leverages data within
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