Research and Research Methods - APR: …

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Research and Research MethodsWhat we will cover: Formal vs. Informal Qualitative vs. Quantitative Primary vs. Secondary Focus Groups In-Depth Interviews Intercept Interviews1Research and Research Methods Survey Research Survey Advantages Survey Disadvantages Telephone Survey Mail Survey Online/Email Survey2Research and Research Methods Population Sampling Confidence Level Types of Samples Non-Probability Samples Determining Random Sample Size Reporting Survey Results3Research and Research Methods Content Analysis Communications Audit Public Relations Audit Research in the Planning Process Clarifying the Problem

Research and Research Methods Population Sampling Confidence Level Types of Samples Non-Probability Samples Determining …

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