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Search results with tag "Project openrtb"
Real Time Bidding (RTB) Project OpenRTB API Specification ...
www.iab.comOpenRTB was launched as a pilot project between three demand-side platforms (DataXu, MediaMath, and Turn) and three sell-side platforms (Admeld, PubMatic, and The Rubicon Project) in November 2010. The first goal was to standardize communication between parties for exchanging block lists.