Transcription of Real Time Bidding (RTB) Project OpenRTB API Specification ...
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2016 IAB Technology Laboratory Real Time Bidding (RTB) Project OpenRTB API Specification Version FINAL December 2016 OpenRTB API Specification Version IAB Tech Lab Page ii Introduction The RTB Project , formerly known as the OpenRTB Consortium, assembled in November 2010 to develop a new API Specification for companies interested in an open protocol for the automated trading of digital media across a broader range of platforms, devices, and advertising solutions. This document is OpenRTB version released in November of 2016; this is the culmination of the working group efforts and can be found at: About the IAB Technology Lab The IAB Technology Laboratory is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions.
OpenRTB was launched as a pilot project between three demand-side platforms (DataXu, MediaMath, and Turn) and three sell-side platforms (Admeld, PubMatic, and The Rubicon Project) in November 2010. The first goal was to standardize communication between parties for exchanging block lists.
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