Transcription of IAB / 4A’s STANDARD ADDENDUM FOR DIGITAL VIDEO …
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MARCH 2018 - FINAL 2018 American Association of Advertising Agencies 2018 Interactive Advertising Bureau IAB / 4A s STANDARD ADDENDUM FOR DIGITAL VIDEO ADVERTISING IN TV long form VIDEO CHECKLIST FOR THE PARTIES This long form VIDEO ADDENDUM ( LFV ADDENDUM ) applies to DIGITAL VIDEO ads that are dynamically inserted into TV long form VIDEO , and supplements and amends the existing terms between the parties with respect to VIDEO ads placed in TV long form VIDEO . To prepare this LFV ADDENDUM for use with an Insertion Order (IO), the parties should complete the following: Identify the STANDARD advertising terms between the parties to be supplemented and amended by the LFV ADDENDUM .
IN TV LONG FORM VIDEO CHECKLIST FOR THE PARTIES ... “Universal Ad ID Framework” means a required element in the IAB Tech Lab specifications used to provide a unique creative identifier for tracking creatives across systems. ... Measurement-Guideline.pdf.
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