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Search results with tag "Increasing customer satisfaction"
Service Quality Perspective and Customer Satisfaction
hig.diva-portal.orgproducts, since higher levels of quality lead to higher levels of customer satisfaction (Kotler and Keller. 2009). Due to the different expectation from customers, service providers need to think about different approaches to improve service quality for increasing customer satisfaction.
CUSTOMER SATISFACTION AND CUSTOMER LOYALTY
core.ac.ukdescribed. Moreover, in chapter four the author has described the strategy of increasing customer satisfaction and loyalty. Further, in chapter five the author has described the empirical study. Chapter six further analyses the data that are collected for this research, including data from interviews and …