1 STRATEGIC REPORT – KEY PERFORMANCE INDICATORS …

1 STRATEGIC REPORT KEY PERFORMANCE INDICATORSOUR KEY PERFORMANCE INDICATORSTOTAL REVENUE 20112014201220132015 CAGR definitionTotal revenue includes all operating revenue generated by the Group s owned and leased hotels, management fees, franchise fees and marketing fees. Comment Revenue increased by , due to improved trading and a currency exchange rate see Deputy CEO & CFO statement P28 Financial statements P71 120 NORMALISED PROFIT BEFORE TAX 20112014201220132015 KPI definitionProfit before tax adjusted to remove unusual or one-time influences. Comment Significant increase reported with normalised profit before tax increasing by due to improved earnings. Also see Deputy CEO & CFO statement P28 Financial statements P71 120E B I T D A R MCAGR 20112014201220132015 KPI definition Earnings before interest, tax, depreciation, amortisation and rental EBITDAR increased by year-on-year, due to an increase in revenue and tight cost see Deputy CEO & CFO statement P28 Financial statements P71 120 NORMALISED EARNINGS PER SHARE 20112014201220132015 KPI definitionEarnings for the year, adjusted to remove any unusual or one-time influences, divided by the weighted average number of Ordinary shares outstanding during the Significa

1 strategic report – key performance indicators our key performance indicators total revenue €m 202.4 242.1 244.8 270.4 302.5 2011 2012 2013 2014 2015

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