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Key performance indicators - AA Annual Report 2017

22 AA plc Annual Report and Accounts 2017 Key performance indicatorsHigh recurring revenue and cash flow generation arising from strong Tr ad i n g E B ITDAKey strength Strategic objectiveKPID efinitionDataExecutive directors Remuneration 403m + EBITDA The key measure of segmental performance is considered to be Trading EBITDA, being earnings before interest, tax, depreciation and amortisation and excluding exceptional items, items not allocated to a segment, discontinued operations and businesses held for sale. In the current period, items not allocated to a business segment principally relate to the difference between the cash contributions to the pension schemes for ongoing service and the calculated Annual service cost and share-based cash bonus 70% based on Trading EBITDA. Remaining 30% subject to Trading EBITDA cash flow generation92% -9pptCash conversion Net cash inflow from continuing operating activities before tax and exceptional items divided by Trading EBITDA.

Our key performance indicators (KPIs)reflect the AA’s strong fundamental characteristics (listed in the Executive Chairman’s statement) and provide the basis of the transformation which we will deliver through our

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