Transcription of 18 UBM 620 -CONSUMER BEHAVIOUR UNIT -I Answer: A …
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18 UBM 620 -CONSUMER BEHAVIOUR UNIT -I Answer: A …
18 UBM 620 -CONSUMER BEHAVIOUR Multiple Choice Questions: UNIT-I 1. Any individual who purchases goods and services from the market for his/her end-use is called a. Customer b. Purchaser c. consumer d. All these Answer: A 2. ------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket. a. consumer behavior b. consumer interest c. consumer attitude d. consumer perception Answer: B 3.
23. _____ refers to the buying behavior of final consumers. a. Consumer buyer behavior . b. Target market buying c. Market segment buying d. Business buying behavior Answer: A 24. _____ is individuals and households who buy goods and services for personal consumption. a. The target market b.
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