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A Study of Customer Perception towards Service Quality of ...

2014. Dr. Shamsher Singh, Dr. Naveen J Sirohi & Ms. Kumkum Chaudhary . This is a research/review paper, distributed under the terms of the Creative Commons Attribution-Noncommercial Unported License ), permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited. Global Journal of Management and Business Research: E Marketing Vol ume 14 Issue 7 Version Year 2014 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853 A Study of Customer Perception towards Service Quality of Life Insurance Companies in Delhi NCR Region By Abstract- Economic performance of insurance companies is the outcome of Customer s satisfaction and their Perception on Service Quality of the insurance Service provider.

Insurance Corporation of India (LIC) till it was liberalized in 1999. At present, there are 24 life insurance ... (Bouman and Van Der Wiele, 1992; Mei et al., 1999), four-dimensional (Gagliano and Hathcote, 1994; Kilbourne et al., 2004), six-dimensional (Headley and

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