ACCELERATION BOTTLED WATER 2015

COVER STORYA ccelerating again after a strong surge the year before, the BOTTLED WATER market hit an historic high point in 2015 , when volume exceeded billion gallons. Already the sec-ond largest beverage category by volume, BOTTLED WATER once again demonstrated its capacity for vigorous growth. Recent results confirm revitalization for the category. Like many other beverage types during the economic reces-sion, BOTTLED WATER experienced downturns in 2008 and 2009. In 2010, BOTTLED WATER volume and sales returned to growth, and the category showed renewed strength by both measures in 2011. Growth in 2012 was the strongest it had been in five years, and 2013 saw another strong advance.

COVER STORY Accelerating again after a strong surge the year before, the U.S. bottled water market hit an historic high point in 2015, when volume exceeded 11.7 billion gallons.

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  Water, 2015, Bottled, Bottled water, Bottled water 2015

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