Transcription of BASIC COMMUNICATION MODEL
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BASIC COMMUNICATION MODEL
The Pfeiffer Library Volume 25, 2nd Edition. Copyright 1998 Jossey-Bass/Pfeifferzx 1zxBASIC COMMUNICATION MODELA ccording to Adler and Towne (1978), all that ever has been accomplished by humansand all that ever will be accomplished involves COMMUNICATION with others. Many socialand organizational problems derive from unsatisfactory relationships brought about byinadequate COMMUNICATION between on and off the job often stems from one s ability to transfer informationand express ideas to others. Effective COMMUNICATION frequently results in friendshipsthat are more meaningful, smoother and more rewarding relationships with people onand off the job, and increased ability to meet personal needs. Psychologist AbrahamMaslow (1970) suggests that the capability to satisfy personal needs arises mainly fromthe ability to PROCESS OF COMMUNICATIONA dler and Towne describe COMMUNICATION as a process between at least two people thatbegins when one person wants to communicate with another.
Discussing communication in terms of sender-receiver implies one-way communication. However, human communication often is a two-way process in which each party shares sending and receiving responsibilities. As the quantity of people taking part in a
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