Transcription of Behaviour Change Communication Guidelines
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Behaviour Change Communication Guidelines
Behaviour Change Communication GuidelinesSNV | WASH 2016 SUSTAINABLE SANITATION & HYGIENE FOR ALLA pril 2016 SSH4A | SNViGlossary of Key Terms ii1 Background 1 Sustainable Sanitation and Hygiene for All (SSH4A) 1 Purpose of these Guidelines 52 Introduction to Behaviour Change Communication 6 Hygiene promotion developments in the sector 6 What is evidence-based Behaviour Change Communication ? 8 Understanding behaviours 9 Communication as a process 9 Use of frameworks to understand behavioural determinants 10 Current challenges in BCC in practice 133. Process of Designing Behaviour Change Communications 164. The BCC Component of SSH4A 19 Objective of the BCC Component 19 Capacity development process 19 With whom to work on BCC?
communication towards more persuasive communication influenced by marketing approaches. In the past, a lot of our communication aimed to inform and educate people about the dangers of improper hygiene behaviour and to teach people what good practices are. Knowledge, Attitude and Practices (KAP) studies were used to map out where the gaps were.
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