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Big Data, Analytics and the Path From Insights to Value

Big data , Analytics and the path From Insights to ValueWINTER 2011 NUMBER 52205 Steve LaValle, Eric Lesser, Rebecca Shockley, Michael S. Hopkins and Nina KruschwitzWINTER 2011 MIT SLOAN MANAGEMENT REVIEW 21In 2002, Greater Atlanta s Gwinnett County public school system, not unlike big public school systems everywhere, had a problem. Student perfor-mance by any metric was dropping, and graduation rates for at-risk kids and underprivileged teenagers especially were in decline. Nothing the educators attempted was reversing the the school like all enterprises of its size, whether commercial or institutional increasingly had data . And Gwinnett County started to use , in suburban Atlanta, Georgia, is the 14th largest school system in the United States, has 23,000 employees and transports more people every school day than locally based carrier, Delta Air Lines.

Big Data, Analytics and the Path From Insights to Value WINTER 2011 VOL.52 NO.2 REPRINT NUMBER 52205 Steve LaValle, Eric Lesser, Rebecca Shockley,

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