Competing on Analytics - BabsonKnowledge.org

Executive SummaryThis report describes the emergence ofa new form of competition based on theextensive use of Analytics , data , andfact-based decision making. The Analytics quantitative or statistical models to analyzebusiness problems may be applied to avariety of business problems, including cus-tomer management, supply chains, andfinancial performance. The research assessed32 firms with regard to their orientation toanalytics; about one-third were classified asfully engaged in analytically oriented strate-gies. Both demand and supply factors foranalytical competition are described. Of thetwo, demand factors are the more difficultto create. The presence of one or morecommitted senior executives is a primarydriver of analytical competition. On What Basis DoCompanies Compete Today?In virtually every industry, many formerstrategic alternatives are no longer viableor likely to be successful.

Executive Summary This report describes the emergence of a new form of competition based on the extensive use of analytics, data, and fact-based decision making.

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