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Bling it on What makes a millennial spend more?

Influence and the purchase decision 12 The buying moment 14 ... will have been mediated online, through social media, blogs and v-logs. Online has also empowered challenger brands that are ... generated content. But online presence and influence take time and investment to build. Faced with the growth of online luxury

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  Social, Media, Content, Purchase, Influence, Social media

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