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CASE RESEARCH INTERVIEWS: ELICITING …
International Journal of case Method RESEARCH & Application (2008) XX, 4 2008 WACRA . All rights reserved ISSN 1554-7752 case RESEARCH INTERVIEWS: ELICITING SUPERIOR QUALITY DATA Paul Ryan and Tony Dundon National University Of Ireland Galway GALWAY, IRELAND Abstract This paper reports on the process and stages of interviewing 53 respondents from five case study organizations. The purpose of the paper is to examine rapport development with the informant in a case RESEARCH interview . The evidence indicates that solid rapport elicits superior quality data. The paper charts the key stages in the development of respondent rapport. Practical advice is provided for case researchers as to how rapport can be developed with interviewees during the qualitative interview . KEY WORDS: case RESEARCH , interviews, rapport, social action RESEARCH INTRODUCTION case RESEARCH entails researcher understanding of the dynamics of the interview present within single settings [Eisenhardt, 1989].
444 International Journal of Case Method Research & Application (2008) XX, 4 interviewees are comfortable and trusting, they relate richer stories and …
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