Transcription of Chapter 8 New Product Development*
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Chapter 8 New Product Development*
Hauser and Dahan 1 Chapter 8 New Product Development* by John R. Hauser, MIT and Ely Dahan January 10, 2007 Chapter in Marketing Management: Essential Marketing Knowledge and Practice Rajiv Grover and Naresh K. Malhotra, Editor McGraw Hill, Inc., Columbus Ohio Draft corrections by John Hauser, July 22, 2008 *Some sections of this Chapter were adapted from Dahan, Ely and John R. Hauser (2003), " Product Management: New Product Development and Launching," Handbook of Marketing, Barton Weitz and Robin Wensley, Eds, Sage Press, (June), 179-222.
Jan 10, 2007 · Figure 1: Tradeoffs in New Product Development (from Dahan and Hauser 2003) Drew: The full citation for Dahan and Hauser 2003 is: Dahan, Ely and John R. Hauser (2003), "Product Management: New Product Development and Launching," Handbook of Marketing, Barton Weitz and Robin Wensley, Eds, Sage Press, (June) , 179-222.
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