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Journal of Competitiveness Competitive Advantage Achievement through innovation and KnowledgeUrbancov HanaAbstractIn today s highly Competitive environment the goal of each organisation is to defeat competition and win new customers. Individuals who are holders of knowledge represent a tool for the gen-eration of innovations. Thanks to their personal creativity, their knowledge, skills and abilities it is possible to generate new innovative ideas that will help organisations to achieve a Competitive Advantage .
Journal of Competitiveness Competitive Advantage Achievement through Innovation and Knowledge Urbancová Hana Abstract In today’s highly competitive environment the goal of each organisation is to defeat competition
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