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International Journal of Engineering Research and Development e-ISSN: 2278-067X, p-ISSN : 2278-800X, Volume 5, Issue 1 (November 2012), PP. 60-66 60 Competitive Advantages: the E-commerce as a Strategy for Competitiveness in the Retail Market Raphael Henrique Augusto1, Nilton Cesar Lima2, Antonio S rgio Torres Penedo3, Marcio Mattos Borges de Oliveira4, S nia Valle Walter Borges de Oliveira5 1(Universidade Federal de S o Carlos, Brazil), 2(Universidade Federal de Alagoas, Brazil) 3(Universidade Federal do Rio Grande do Norte, Brazil), 4,5(Universidade de S o Paulo, Brazil) Abstract.
Competitive Advantages: the E-commerce as a Strategy… 61 II. METHODOLOGY AND MATERIALS Research methodologies can be classified as experimental, survey (survey); historical, analysis of information files
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