Transcription of STRUCTURAL ANALYSIS OF ENGINEERING …
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STRUCTURAL ANALYSIS OF ENGINEERING …
Abstract. Strategic management models have been evolving in the business domain on a continuous basis but the overwhelming majority of works in this field gives the impression that it is only the manufacturing industry that needs strategy and strategic models, or that the strategy in the professional services industry is the same as in the manufacturing industry despite their distinctive characteristics and managerial implications. By using the Porter s Five Forces framework for industry ANALYSIS , which evaluates a certain industry based on five parameters each focusing on different challenges a company can potentially face with, the paper aims at analyzing the strategic landscape of ENGINEERING consulting and design companies.
Structural analysis of engineering consulting and design industry 43 strategy, flexibility and performance (Aranda, 2003), knowledge creation and
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