Transcription of Consumer buying behaviour: the roles of price, motivation ...
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Consumer buying behaviour: the roles of price, motivation ...
Journal of Business and Retail Management Research (JBRMR), Vol. 12 Issue 4 July 2018 A Journal of the Academy of Business and Retail Management (ABRM) 177 Consumer buying behaviour: the roles of price, motivation , perceived culture importance, and religious orientation Mohamed Abdellatif Abu Auf Houcine Meddour Oussama Saoula Abdul Halim Abdul Majid School of Business Management, College of Business Universiti Utara Malaysia, Kedah, Malaysia Key words Consumer buying Behaviour, price, motivation , perceived culture importance, religious orientation. Abstract Consumer Behaviour issues have become more heterogeneous because of cultural differences. This phenomenon makes it progressively important to understand factors impacting it. As such, this study examined the determinants of Consumer buying Behaviour among Saudis and expatriates living in Riyadh; this study discovered the role of price, motivation , perceived culture importance and religious orientation toward Consumer buying Behaviour.
Consumer buying behaviour: the roles of price, motivation, perceived culture importance, and religious orientation ... purchase of products but rather covers a wide range of activities from the problem awareness stage through post-purchase Behaviour, ideas formulation, or experiences to satisfy their needs and desires ... willingness of a brand ...
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