Consumer Perception Towards Retail Store Image: …

International Journal of Research and Development - A Management Review (IJRDMR) _____ _____ ISSN (Print): 2319 5479, Volume-4, Issue 4, 2015 31 Consumer Perception Towards Retail Store image : A Study of the Emerging Retail Formats in Urban Odisha 1K. K. Das, 2 Priyanka Tripathy 1 School of Commerce, Ravenshaw University, Cuttack - 753003, Odisha 2 School of Commerce and Management Studies, Ravenshaw University, Cuttack 753003, Odisha Abstract : The purpose of this study is to identify Store image attributes and evaluate the strength and importance of the influence of each attribute on Consumer purchasing decisions. It examines the impact of various socioeconomic or demographic variables on consumers evaluation of various Store image attributes.

International Journal of Research and Development - A Management Review (IJRDMR) _____ _____

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  Image, Consumer, Stores, Perceptions, Towards, Retail, Consumer perception towards retail store image

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