Corporate Social Responsibility and Sustainability: The ...

International Journal of Business and Social Science Vol. 4 No. 4; April 2013 110 Corporate Social Responsibility and sustainability : The New Bottom Line? Michael Fontaine, PhD Associate Professor of Marketing National Louis University 850 Warrenville Rd, Lisle, IL 60532, USA. Abstract Each year, thousands of not-for-profit; Social services; educational; health care; and environmental organizations make pitches to Corporate entities to help partially or fully fund projects they deem are for the common good. And thousands are funded with the promise of some benefit in return to the funding corporation in question; usually having bottom line metrics.

A case study will be examined to determine the relationship and effectiveness of CSR. The case is Royal Dutch Shell Plc, a global energy and petrochemical company. And, the author will explore the convergence of Corporate Social Responsibility (CSR) and Corporate Sustainability (CS) by examining some of Starbucks Corporation‘s Practices.

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  Social, Study, Corporate, Case, Corporation, Sustainability, Responsibility, Case study, Starbucks, Corporate social responsibility and sustainability, Starbucks corporation

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