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Cross-Cultural Values Comparison between Chinese and …
International Journal of Business and Social Science Vol. 3 No. 11; June 2012 38 Cross-Cultural Values Comparison between Chinese and Sub-Saharan Africans Jean Pierre MIAHOUAKANA MATONDO PhD Student in Business Administration Glorious Sun School of Business and Management, Donghua University 1882, Yan an Road, Shanghai China Abstract With a Sino-African trade growing at 40% a year and a steadily growing economy above 5% in Africa are challenging Chinese companies and individual Chinese businessmen to reassess broad stereotypes and globalization strategies in this continent.
This paper reviews a comparative analysis of fundamental values and ... identity in Africa can be a complex and sensitive issue. Primarily, identity in Africa still revolves around ethnic ... exemplify the collectivism within Chinese people: group orientation, interdependence, face, …
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