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e-Conomy SEA 2021

e-Conomy SEA 2020 v1 SNG2 Disclaimere-Conomy SEA is a multi-year research programme launched by Google and Temasek in 2016. Bain & Company joined the programme as lead research partner in 2019. The research leverages primary research, Temasek insights, Bain analysis, Google Trends, expert interviews and industry sources to shed light on the internet economy in Southeast Asia. The information included in this report is sourced as Google, Temasek and Bain, e-Conomy SEA 2021 , unless otherwise specified. The information in this report is provided on an as is basis. This document was produced by Google, Temasek, Bain and other third parties involved as of the date of writing and is subject to change. It has been prepared solely for information purposes over a limited period of time to provide a perspective on the market.

The twenties roar towards a trillion Continued shifts in consumer and merchant behaviour, matched with strong investor confidence, have ushered SEA into its ‘Digital Decade’ - and the region is on its way towards $1T GMV by 2030. From resilience to resurgence: On the road towards a $1T GMV economy by 2030

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