e-Conomy SEA 2021

1 e-Conomy SEA 2020 v1 SNG2 Disclaimere-Conomy SEA is a multi-year research programme launched by Google and Temasek in 2016. Bain & Company joined the programme as lead research partner in 2019. The research leverages primary research, Temasek insights, Bain analysis, Google Trends, expert interviews and industry sources to shed light on the internet economy in Southeast Asia. The information included in this report is sourced as Google, Temasek and Bain, e-Conomy SEA 2021 , unless otherwise specified. The information in this report is provided on an as is basis. This document was produced by Google, Temasek, Bain and other third parties involved as of the date of writing and is subject to change. It has been prepared solely for information purposes over a limited period of time to provide a perspective on the market.

2 It is not intended for investment purposes. Google internal data was not used in the development of this report. Google does not endorse any of the financial analysis in this report. Projected market and financial information, analyses, and conclusions contained herein should not be construed as definitive forecasts or guarantees of future performance or results. Google, Temasek, Bain, or any of their affiliates or any third party involved makes no representation or warranty, either expressed or implied, as to the accuracy or completeness of the information in the report and shall not be liable for any loss arising from the use hereof. ReferenceShort Versione-Conomy SEA 2020 v1 SNG36th edition of e-Conomy SEA by Google, Temasek, Bain - Southeast Asia s internet economy research programmee-Conomy SEA Unlocking the $200B digital opportunity in Southeast Asia 201620172018201920202021e-Conomy SEAS potlight 2017 Unprecedented growth for Southeast Asia s $50B internet economy e-Conomy SEA2018 SoutheastAsia s internet economy hits an inflection point e-Conomy SEA2019 Swipe up and tothe right: Southeast Asia s $100B internet economy e-Conomy SEA2020 At full velocity: Resilient and racing ahead e-Conomy SEA2021 Roaring 20s.

3 The SEA Digital Decade Short Versione-Conomy SEA 2020 v1 SNG4 Google Trendse-Conomy SEA research methodologyPrimary research*Temasek insightsExpert interviews& industry sourcesBain analysisIn partnership withShort VersionNote: All dollar amounts in this report are in USD. *Google commissioned Dynata to run a SEA-6 Digital Merchant Survey, and Kantar to run the e-Conomy SEA consumer survey. Both research studies were conducted in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Fieldwork for the consumer research ran from 16/07/2021 - 16/08/2021 online via a 25-minute Computer Assisted Web Interview survey with a total of 9,402 respondents interviewed. Fieldwork for the merchant research ran from 04/08/2021 - 16/08/2021 online with a total of 3,036 respondents surveyed.

4 The 2020 GMV numbers have also been updated with more up-to-date estimates. Short Versione-Conomy SEA 2020 v1 SNG56 MSingapore70 MThailand32 MMalaysia97 MVietnam110 MPhilippines274 MIndonesiaSource: World Bank. e-Conomy SEA covers 6 countries in Southeast Asia589M total population across the countriese-Conomy SEA 2020 v1 SNG6 Market coverage: 5 leading and 2 nascent sectors in the internet economy Note: e-Commerce does not include informal commerce due to lack of reliable data; healthtech and edtech not included in analysis because the sectors are still Malls/resellersDirect-to-consumerTranspo rt & foodTransportFood deliveryOnline travelFlightsHotelsVacation rentalsOnline mediaAdvertisingGamingVideo-on-demandMus ic-on-demandFinancial servicesPaymentRemittanceLendingInsuranc eInvestingHealthtechEdtechTwo nascent sectors that have accelerated rapidly due to COVID-19 Short Versione-Conomy SEA 2020 summaryConsumers cruise into a new way of lifeDigital merchants take gives way to on track to reach new heightsThe twenties roar towards a spotlightse-Conomy SEA 2020 v1 SNG8 Resilience gives way to resurgenceConsumers cruise into a new way of lifeWhile SEA s internet economy was resilient in 2020.

5 A resurgence in 2021 has propelled the region upwards to $170B GMV. e-Commerce, food delivery and digital financial services remain primary growth drivers and we expect the internet economy to reach ~$360B by consumption is now ingrained as a way of life in Southeast Asia (SEA). Early adopters have deepened usage - pre-pandemic users are consuming four more digital services than they did before 2020 - and the 60M consumers who joined since the pandemic started are here to stay, with 9 in 10 consumers who tried a new digital service in 2020 continuing to use the service in merchants take offThe extraordinary shift in consumer behaviour has led to the rise of the digital merchant: native digital SMEs and early adopters who have embraced digital services end-to-end.

6 1 in 3 believe they would not have survived COVID-19 without digital platforms, and while most have a positive view of digital platforms, profitability remains a top on track to reach new heightsStrong growth fundamentals, successful exits and supportive regulations have sparked an inpouring of global capital into SEA at an unprecedented scale. Deal activity has been at a record high, clocking $ in H1 2021 alone, putting it on par with 2020 s full year value. e-Commerce and digital financial services have remained centre stage and are likely to continue attracting more twenties roar towards a trillionContinued shifts in consumer and merchant behaviour, matched with strong investor confidence, have ushered SEA into its Digital Decade - and the region is on its way towards $1T GMV by 2030.

7 From resilience to resurgence: On the road towards a $1T GMV economy by 2030 Consumers cruise into a new way of lifee-Conomy SEA 2020 v1 SNG10 Source: Statista; Google, Temasek and Bain, e-Conomy SEA 2020; Google-commissioned Kantar SEA e-Conomy Research 2021. 40M new internet users came online in 2021, bringing the internet penetration in SEA to 75%. 8 in 10 of these users have purchased something online at least once. Short Versione-Conomy SEA 2020 v1 SNG11360M400M440M201920202021+40M+40 MTotal internet users in SEAS ource: Google, Temasek and Bain, e-Conomy SEA 2019 and 2020; Statista for now has a total of 440M internet userse-Conomy SEA 2020 v1 SNG12 Source: Google-commissioned Kantar SEA e-Conomy Research Which of the following online activities have you done before and when did you first start doing them?

8 Base: SEA internet users n=17,839. Population source from : A digital consumer is defined as any internet user who has paid for an online service in any vertical before or after the SEA s internet users, 8 out of 10 are digital consumersSEA% of internet users who have made at least one purchase onlineIndonesia80%Malaysia81%Philippines 68%Singapore97%Thailand90%Vietnam71%80%3 50M SEA digital consumers who made at least one purchase onlineShort Versione-Conomy SEA 2020 v1 SNG13 Source: Statista; Google-commissioned Kantar SEA e-Conomy Research : A digital consumer is defined as any internet user who has paid for an online service in any vertical before or after the pandemic. Consumption of digital services remains strong more than a year after the pandemic started - a trend that will likely continue Continued adoptionThe internet economy continues to attract new consumers even a year after the pandemic beganDeeper usageThe internet economy has seen increased spend and frequency of use amongst existing consumersNew way of lifeNew consumer behaviour is not a one-off phenomenon - users are highly satisfied and intend to continue going forwardTop 3 drivers of digital service consumptione-Conomy SEA 2020 v1 SNG14 Source: Statista; Google, Temasek and Bain, e-Conomy SEA 2020.

9 Google-commissioned Kantar SEA e-Conomy Research : A digital consumer is defined as any internet user who has paid for an online service in any vertical before or after the pandemic. SEA is charging ahead at full steam, having added 60M new digital consumers to the internet economy since the pandemic started. 20M of them joined in H1 2021 Versione-Conomy SEA 2020 v1 SNG15 Continued adoptionDeepening usageNew way of lifeSource: Statista; Google-commissioned Kantar SEA e-Conomy Research 2021. Note: Pre-pandemic consumers are defined as digital consumers who have used a digital service before March 2020. New digital consumers 2020 started using any digital service from Mar to Dec 2020. New digital consumers 2021 started using any digital service in 2021.

10 More than a year into the pandemic and new consumers are still joining the internet economy rapidly20M new consumers were added in H1 2021 aloneBreakdown of digital consumers 290M40M20 MPre-pandemic consumersNew digital consumers 2020 New digital consumers 2021 (H1)350 MTotal digital consumers60 Mnew digital consumers sincethe outbreak of the pandemicShort Versione-Conomy SEA 2020 v1 SNG16 Continued adoptionDeepening usageNew way of lifeSource: Google-commissioned Kantar SEA e-Conomy Research Which of the following online activities have you done before and when did you first start doing them? Base: All digital consumers in SEA n=17,044, Indonesia n=2,629, Malaysia n=4,155, Philippines n=2,699, Singapore n=2,052, Thailand n=2,250, Vietnam n=3,259.