Transcription of Effectiveness of Digital Marketing in the Challenging Age ...
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Effectiveness of Digital Marketing in the Challenging Age ...
69 ISSN 1849-5664 (online) ISSN 1849-5419 (print) International Journal of Management Science And Business Administration Vol 1. No 5. April 2015., pp. 69-80 International Journal of Management Science and Business Administration V o l u m e 1 , I s s u e 5 , A p r i l 2 0 1 5 , P a g e s 69-80 Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study Afrina Yasmin, Sadia Tasneem, Kaniz Fatema Department of Business Administration, Northern University Bangladesh Department of Business Administration, Asian University of Bangladesh Corresponding author (e-mail): Abstract: Marketers are faced with new challenges and opportunities within this Digital age. Digital Marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of Digital Marketing is attracting customers and allowing them to interact with the brand through Digital media.
Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study ... Digital marketing embodies an extensive selection of service, product and brand marketing tactics which mainly use Internet as a core promotional medium in addition to mobile and traditional TV and ... channels for the placement of products e.g. downloadable music ...
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