Transcription of Impact of Unethical Advertising, Misleading Information or …
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Impact of Unethical Advertising, Misleading Information or …
International Journal of Innovation and Economic Development Volume 1. Issue 4. ISSN 1849-7020 (Print) October 2015. Pages 49-69. ISSN 1849-7551 (Online). Impact of Unethical Advertising, Misleading Information or deceptive Advertising on Customer Purchasing Intention with Mediating Effect of Word of Mouth: Case of Pakistan Najeeb Ullah, 2 Mustansar Hussain 1. 1. Faculty of Management Sciences, International Islamic University, Islamabad, Federal, Pakistan, 44000. 2. Faculty of Management Sciences International Islamic University, Islamabad, Federal, Pakistan, 44000. Abstract: Purpose This paper aims to study the effect of Unethical advertising, Misleading Information or deception and stereotyping advertising Impact on Customer purchase intention with mediating effect of word-of-mouth (WOM) in Pakistan.
Unethical Advertising, Misleading information, deceptive advertising, stereotyping advertising, Word of Mouth, customer Purchase intention . 1. INTRODUCTION. Advertising is one of the most integral parts of a business entity. Organizations all around the world spend billions of dollars every year to promote their products and advertising is one of
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