Transcription of European Journal of Business and Innovation Research Vol ...
{{id}} {{{paragraph}}}
Example: stock market
European Journal of Business and Innovation Research Vol ...
European Journal of Business and Innovation Research Vol. 1, No. 3, , September 2013 Published by European Centre for Research Training and Development UK, ( ) 28 EFFECTIVE distribution management , A PRE-REQUISITE FOR RETAIL OPERATIONS: A CASE OF POKU TRADING Dr. Asiamah Yeboah Senior Lecturer and Vice Dean, School of Business - Kumasi Polytechnic Dr. Alfred Owusu Lecturer, School of Business -Kumasi Polytechnic Solomon Boakye Duah, Assistant Registrar- Kumasi Polytechnic Samuel Owusu- Mensah, Lecturer School of Business -Kumasi Polytechnic ABSTRACT: distribution plays a key role within the marketing mix, and the key to success is its successful integration within the mix, ensuring that customers get their products at the right place and at the right time. If the product cannot reach its chosen destination at the appropriate time, then it can erode competitive advantage and customer retention. The purpose of this paper is to explore the best distribution strategy and other factors that help the organization meet customer expectations in respect of delivery and service promises the organization might make.
EFFECTIVE DISTRIBUTION MANAGEMENT, A PRE-REQUISITE FOR RETAIL OPERATIONS: A CASE OF POKU TRADING Dr. Asiamah Yeboah Senior Lecturer and Vice Dean, School of Business- Kumasi Polytechnic ... European Journal of Business and Innovation Research Vol. 1, No. 3, pp.28-44, September 2013 .
Tags:
Information
Domain:
Source:
Link to this page:
Please notify us if you found a problem with this document:
Related search queries
Official Mail and Distribution Management, Based notes Sales and Distribution Management, Management, Distribution, Security strategy for distribution management system and security architecture considerations, Communications and information official mail, Distribution Management, SALES MANAGEMENT: AN OVERVIEW, Distribution Management Systems, Supply chain management, Distribution and logistics managers, Inventory and Warehouse Management, Jeppesen Distribution Manager