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Explaining the Consumer Decision Making Process

7 Journal of International Business Research and Marketing, vol. 2, issue 6, pp. 7-14, September 2017 Journal of International Business Research and Marketing Volume 2, Issue 6, 2017 journal homepage: Explaining the Consumer Decision - Making Process : Critical Literature Review Alina Stankevich The Faculty of Behavioural, Management and Social sciences (BMS), University of Twente, Enschede, the Netherlands ABSTRACT 2017 Research Leap/Inovatus Services Ltd. All rights reserved. DOI: URL: In the last years, research investigating Consumer behaviour and how their Decision - Making Process has advanced and has become an important topic in the marketing society and literature.

The consumer behaviour has always been a hot marketing topic, due to the fact that knowing how and why consumers act in a certain way making ... and finding smarter and more efficient ways to solve their problems. People are using every last piece of …

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