Transcription of Explaining the Consumer Decision Making Process
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Explaining the Consumer Decision Making Process
7 Journal of International Business Research and Marketing, vol. 2, issue 6, pp. 7-14, September 2017 Journal of International Business Research and Marketing Volume 2, Issue 6, 2017 journal homepage: Explaining the Consumer Decision - Making Process : Critical Literature Review Alina Stankevich The Faculty of Behavioural, Management and Social sciences (BMS), University of Twente, Enschede, the Netherlands ABSTRACT 2017 Research Leap/Inovatus Services Ltd. All rights reserved. DOI: URL: In the last years, research investigating Consumer behaviour and how their Decision - Making Process has advanced and has become an important topic in the marketing society and literature.
24 journal articles, reports and marketing books, the core models and theories in this area were evaluated and discussed. Moreover, a framework of "moments that matter" in consumer decision-making process and factors that influence them was elaborated for a possibility to influence consumer behaviour in favour of company’s offers.
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