Transcription of Factors Affecting Buying Behaviour of Rural Consumers
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Factors Affecting Buying Behaviour of Rural Consumers
International Journal of Management and Social Sciences Research (IJMSSR) ISSN: 2319-4421 Volume 3, No. 8, August 2014 i-Explore International Research Journal Consortium 8 Factors Affecting Buying Behaviour of Rural Consumers Amreek Singh, Research Scholar, HSB, GJUS&T, Hisar Vakil Singh, Research Scholar, HSB, GJUS&T, Hisar ABSTRACT Present study aims at identifying the Factors Affecting Buying decisions of Rural Consumers and whether importance of these Factors varies with age and income of respondents. Study identified the eight Factors price, quality, warranty, advertisement, brand, friends recommendations, family members recommendation and packaging which Rural Consumers consider while making purchase decisions. It was found that Factors effect on Rural consumer vary with age and income and found increasing with age and income.
available, customers buy the available brands. High price and non-availability were the key reasons for dissatisfaction of the rural consumers. Nagaraja (2004) ... To identify factors affecting buying decisions of rural consumers; 2. To study the identified factors importance of
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