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International Journal of Scientific and Research Publications, Volume 5, Issue 7, July 2015 1 ISSN 2250-3153 Factors Affecting Consumer Switching behavior : Mobile Phone Market in Manchester- United Kingdom Zeeshan Ahmed *, Maleehah Gull **, Usman Rafiq** * London School of Business and Finance, London ** Management Sciences, COMSATS Institute of Information Technology Lahore, Pakistan Abstract- The Consumer behavior is always remaining under influence of Factors , which simulates the behavior of consumers towards either remain loyal with existing brand or switch towards other brands. This research study is aimed to analyze the Switching behavior of Mobile users in Manchester, UK, whose behavior is affected toward Switching from exiting Mobile phones towards new Mobile phone.
Factors Affecting Consumer Switching Behavior: Mobile Phone Market in Manchester-United Kingdom ... with their customers through delivering better value and fulfilling ... sagas are also affecting the buying behavior of consumers like T.
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