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Factors Affecting Consumers’ purchasing Decision through E ...
Proceedings of the 2016 International Conference on Industrial Engineering and Operations Management Kuala Lumpur, Malaysia, March 8-10, 2016 Factors Affecting Consumers purchasing Decision through E-Commerce Teklehaimanot Tadele Kidane Department of Industrial and Management Engineering Indian Institute of Technology, Kanpur 208016 UP, India Department of Industrial and Management Engineering Indian Institute of Technology, Kanpur 208016 UP, India Abstract the rapid changing Internet environment has formed a competitive business setting, which provides opportunities for conducting businesses online.
Thus, customers’ involvements in online purchasing have become an important trend. However, since the market is comprised of many different people and cultures, with diverse viewpoints, e-commerce businesses ... Enormous studies have been conducted to ascertain the factors affecting consumers’ online buying behavior. Lee et al. [5] found ...
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