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Proceedings of the 2011 International Conference on Industrial Engineering and Operations Management Kuala Lumpur, Malaysia, January 22 24, 2011 Profiling bank customers behaviour using cluster analysis for profitability Reza Baradaran Kazem Zadeh Industrial Engineering Department, Tarbiat Modares University, Al- Ahmad Highway, Tehran, Iran. Ahmad Faraahi Information Technology Department, Payame noor University, Lashkarak Highway, Nakhl street, Tehran, Iran. Amir Mastali Information Technology Department, Payame noor University, Lashkarak Highway, Nakhl street, Tehran, Iran. Abstract Analyzing information of bank 's customers for customer Behavior Modeling is a difficult problem since it is a multi dimensional problem. This study has been done in a bank at the analysis of customer s behavior that isn t limited to customer s benefit in their general uses of banking services and also is considered as channel s charges.
Profiling bank customers behaviour using cluster analysis for ... The result of segmentation of customer’s profile is according to their behavior which
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