Transcription of D.A.R.T. (Customer Segmentation) Introduction - Esri
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D.A.R.T. (Customer Segmentation) Introduction - Esri
( customer segmentation ) Introduction DART is a marketing platform created by OPEN mate. The life style of urban and suburb are different. considers many variations such as geographical differences to classify the lifestyle of customers: total 30 market segmentations in Korea. Market segments of provide family life cycle, income, and consumption patterns of customers. Using , company can identify and target the customers. Statistical Methods Ada-boost Ensemble algorithm is used to determine the FLC groups of customers. The algorithm is created for each administrative districts of Korea to apply the distinct characteristics of neighborhoods. General Additive Model is used to estimate the household income of customers.
D.A.R.T. (Customer Segmentation) Introduction . DART is a marketing platform created by OPENmate. The life style of urban and suburb are different.
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