Transcription of FACTORS INFLUENCING CONSUMER BEHAVIOUR FOR …
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FACTORS INFLUENCING CONSUMER BEHAVIOUR FOR …
292 International Journal of Civil Engineering and Technology (IJCIET) Volume 9, Issue 4, April 2018, pp. 292 297, Article ID: IJCIET_09_04_032 Available online at ISSN Print: 0976-6308 and ISSN Online: 0976-6316 IAEME Publication Scopus Indexed FACTORS INFLUENCING CONSUMER BEHAVIOUR FOR BUYING LUXURY CARS P. Thulasi Research Scholar, Department of Commerce and Business Administration, Bharath Institute of Higher Education and Research, Chennai, Tamilnadu Dr. D. Venkatrama Raju Professor and Head, Department of Commerce and Business Administration, Bharath Institute of Higher Education and Research, Chennai, Tamilnadu ABSTRACT The automobile industry today is the most lucrative industry.
FACTORS INFLUENCING CONSUMER BEHAVIOUR FOR BUYING LUXURY CARS P. Thulasi Research Scholar, Department of Commerce and Business Administration, Bharath Institute of Higher Education and Research, Chennai, Tamilnadu Dr. D. Venkatrama Raju
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