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Four Strategies for Managing Change - Fred Nickols' Web Site

2016 four Strategies for Managing Change Fred Nickols four Strategies FOR Managing Change Fred Nickols 2016 Page 1 OV E R V I E W This paper presents four basic Strategies used to manage Change in and to organizations: 1. Empirical-Rational (E-R) 2. Normative-Reeducative (N-R) 3. Power-Coercive (P-C) 4. Environmental-Adaptive (E-A) The first three are summarized versions of classics from the work of Ken-neth Benne and Robert Chin1. The fourth is of the author s own making. Most successful Change efforts will require some mix of the four Strategies ; rarely will a single strategy suffice. The paper also provides some factors to consider in selecting a strategy or formulating a mix of Strategies . TH E EM P I R I C A L-RA T I O N A L ST R A T E G Y UN D E R L Y I N G AS S U M P T I O N S. People are rational beings and will follow their self-interest once it is revealed to them. Successful Change is based on the communication of information and the proffering of incentives.

S. S The preceding discussion of strategies for managing change is summarized –

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