Transcription of FUTURE OPPORTUNITIES IN FMCG E-COMMERCE - Nielsen
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FUTURE OPPORTUNITIES IN FMCG E-COMMERCE - Nielsen
Copyright 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not OPPORTUNITIES IN FMCG E-COMMERCE :MARKET DRIVERS AND FIVE-YEAR FORECAST 2 Copyright 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not OF CONTENTSSUMMARYKEY MESSAGESFMCG E-COMMERCE GLOBAL LANDSCAPE10 KEY DRIVERS OF E-COMMERCE MARKET SUCCESSFMCG E-COMMERCE FIVE YEAR FORECASTFORECASTS FOR SELECT EIGHT MARKETSCOLOMBIANEW ZEALANDNORWAYPOLANDPORTUGALTAIWANTHAILAN DUNITED ARAB EMIRATESE-COMMERCE ADVICE FOR RETAILERS AND MANUFACTURERS36782023242526272829303 13 Copyright 2018 The Nielsen Company (US), LLC.
E-commerce has opened up a whole new shopping world, providing hundreds of millions of consumers with access to much greater assortment and value opportunities, and helping to satisfy their increasing demand for convenience. Today, e-commerce across multiple categories like Fashion, Electronics, FMCG and
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