Transcription of GET WITH THE PROGRAM - Worldwide | Nielsen
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GET WITH THE PROGRAM - Worldwide | Nielsen
GET with THE PROGRAMCARD-CARRYING consumer PERSPECTIVES ON RETAIL LOYALTY- PROGRAM PARTICIPATION AND PERKSNOVEMBER 20162 GLOBAL RETAIL LOYALTY SENTIMENT REPORTFAITHFUL FOLLOWERS OR FAIR-WEATHER FANS?AROUND THE WORLD Done well, loyalty programs can help drive more frequent visits and heavier purchasing. More than seven in 10 global respondents (72%) agree that, all other factors equal, they ll buy from a retailer with a loyalty PROGRAM over one without. More than half of global loyalty- PROGRAM participants (51%) say product discounts are among their three most-valued loyalty- PROGRAM benefits, followed by monetary rewards in the form of rebates or cash back (45%). Generic deals, however, create little differentiation; retailers must focus on connecting with consumer needs and delivering greater value. Monetary rewards are important everywhere, but non-monetary rewards resonate more strongly in some African/Middle Eastern countries than globally.
C 2016 T N Company 3 When it comes to shopping, choice is the operative word. Whether consumers shop at a specialty retailer or a mass merchandiser, on a
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