Transcription of Inside Howtheficklebecomefaithful Anarmyofonline
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Inside Howtheficklebecomefaithful Anarmyofonline
Snakes and laddersTrends and full rankingof the world s top 100brands according toBrandZPage 3FT SPECIAL REPORTG lobal | @ftreportsWednesdayJune 8 2016 InsideSocial mediaAn army of onlineinfluencers canspread brandmessagesbetterthanone bigcelebrityPage 2 CounterfeitsAlibaba should turn apiracy crisis into anopportunityPage 2 When immersion suitsThe world of virtualreality gaming isattracting mainstreamadvertising campaignsPage 2 Acommon complaint fromsome of the world s biggestbrands these days is thatthey cannot convince con-sumers especiallyyounger ones to stay loyal. Time wasthat once hooked, a consumer wouldkeep buying the same familiar longer. Millennials in particularwant to try different things, makingthem frustratingly brand-fickle s100biggestbrandsstillcommand a significant premium overothers and that value increased by 3 percent to $ this year, according to thelatest BrandZ rankings compiled byMillwardBrown, ,thevalueofthetop 100 brands has more than doubled increasing by 133 per cent.
2 ★ FINANCIAL TIMES Wednesday8June2016 GlobalBrands A t a YouTube event last month, Lilly Singh, a 27-yearoldcomedianwhohas risen to fame through her onlinevideos,quippedthat ...
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