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GAINING COMPETITIVE ADVANTAGE THROUGH …
TALOUSTIETEIDEN TIEDEKUNTA Joonas M ntymaa GAINING COMPETITIVE ADVANTAGE THROUGH quality OF SERVICES IN FINANCIAL INDUSTRY Master s thesis Department of Management May 2013 UNIVERSITY OF OULU ABSTRACT OF THE MASTER'S THESIS Oulu Business School Unit Oulu Business School Author M ntymaa Joonas Supervisor Puhakka V, Professor of Management, Vice Dean of Oulu Business School Title GAINING COMPETITIVE ADVANTAGE THROUGH quality of Services in Financial Industry Subject Management Type of the degree Master s Thesis Time of publication May 2013 Number of pages 106+1 Abstract This study views broadly the concept of COMPETITIVE ADVANTAGE by exploring it from different angles. Approaches on COMPETITIVE ADVANTAGE are made from management, marketing and service quality literature. By exploring the subject widely, this study adds insight to COMPETITIVE ADVANTAGE literature and shows the COMPETITIVE area among financial institutions, including banks and insurance companies.
taloustieteiden tiedekunta joonas mäntymaa gaining competitive advantage through quality of services in financial industry master’s thesis
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