Transcription of GET WITH THE PROGRAM - Nielsen
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GET WITH THE PROGRAM - Nielsen
GET with THE PROGRAMCARD-CARRYING CONSUMER PERSPECTIVES ON RETAIL loyalty - PROGRAM PARTICIPATION AND PERKSNOVEMBER 20162 GLOBAL RETAIL loyalty SENTIMENT REPORTFAITHFUL FOLLOWERS OR FAIR-WEATHER FANS?AROUND THE WORLD Done well, loyalty programs can help drive more frequent visits and heavier purchasing. More than seven in 10 global respondents (72%) agree that, all other factors equal, they ll buy from a retailer with a loyalty PROGRAM over one without. More than half of global loyalty - PROGRAM participants (51%) say product discounts are among their three most-valued loyalty - PROGRAM benefits, followed by monetary rewards in the form of rebates or cash back (45%). Generic deals, however, create little differentiation; retailers must focus on connecting with consumer needs and delivering greater value.
get with the program card-carrying consumer perspectives on retail loyalty-program participation and perks november 2016
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