Transcription of Global pharmaceutical industry report - EY
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Global pharmaceutical industry report - EY
Global pharmaceutical industry report 2010. Progressions pharma Welcome To our clients and friends: Given the extraordinary challenges facing pharmaceutical companies, it is not surprising that recent issues of Progressions, our annual report on the pharmaceutical industry , have focused on the seismic changes taking place in the industry and the strategic decisions being made by executive leadership teams. To that end, our last two issues have put a spotlight on how companies are shifting from organizing for top-line growth to managing innovation for bottom-line returns. Our report this year moves beyond a focus on how companies are changing internally and broadens the aperture to see how the entire industry is morphing into a new ecosystem, with new players, one that we have named pharma The shifts discussed in this year's report promise to dwarf anything the industry has seen so far.
ii Progressions 2010 Pharma 3.0: the healthy outcomes ecosystem Pharmaceutical companies have been moving to reinvent their business models in …
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