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Hunhu/ Ubuntu Philosophy incompatible with …
IOSR Journal Of Humanities And Social Science (IOSR-JHSS) Volume 10, Issue 2 (Mar. - Apr. 2013), PP 67-71 e-ISSN: 2279-0837, p-ISSN: 2279-0845. 67 | Page Hunhu/ Ubuntu Philosophy incompatible with Business Ethics? Reflections on business viability in rural Shona communities in Zimbabwe Elias G. Konyana Department of Philosophy and Religious Studies, Great Zimbabwe University, ZIMBABWE Abstract: Business has always been an important component of society from time immemorial. It is difficult to imagine a society that does not have a business sector where the exchange of goods and services takes place. However, business takes place within socio-cultural and ethical contexts. This article revisits Hunhu/ Ubuntu Philosophy (good ethical human behaviour) as observed by the Shona people of Zimbabwe and considers how it shapes business in rural Shona communities in Zimbabwe. It critically reflects on how rural businesspersons fare within the expectations of Hunhu/ Ubuntu viz-a-viz Western business approaches.
Hunhu/ Ubuntu Philosophy incompatible with Business? Reflections on business viability in rural www.iosrjournals.org 68 | Page
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