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Impact of Marketing Strategy on Business Performance A ...
IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 11, Issue 4 (Jul. - Aug. 2013), PP 59-66 59 | Page Impact of Marketing Strategy on Business Performance A Study of Selected Small and Medium Enterprises (Smes) In Oluyole Local Government, Ibadan, Nigeria. GbolagadeAdewale, Adesola , Oyewale Department Of Marketing The Polytechnic, Ibadan Tel: 08033458715 Department Of Business Administration Osun State Polytechnic, Iree Department Of Business Administration Osun State Polytechnic, Iree Abstract: This research paper investigates the Impact of Marketing Strategy on Business Performance with special reference to the selected SMEs in Oluyole local government area Ibadan, Nigeria.
The main objective of this research work is to examine the impact of marketing strategies on business performance with special reference to the selected small and medium enterprises (SMEs) in Oluyole local ... consider the quality position and competitor pricing during pricing. Lin (1993) divides marketing strategy into four parts, that is dual ...
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